Trailer Reaction: “This Is The End” (Red Band)

This-is-the-End-Film-Poster.jpgThe R-rated comedy has had quite the past couple of years. After a string of major box office successes in summer 2011 (including smash hit Bridesmaids) the genre’s popularity came to a screeching halt last year when a number of R-rated comedies, such as The Dictator, That’s My Boy, and The Watch, all bombed critically and financially. Though this year’s Melissa McCarthy-starring Identity Thief was a box office hit – currently with a $130 million and counting gross – it was trashed by critics, meaning the last R-rated comedy to strike a chord between audiences and the media was Seth MacFarlane’s Ted last July. All of this should change in June, however, thanks to This Is The End, a violent, crude, and overly raunchy R-rated comedy starring Seth Rogan, James Franco, Danny McBride, Jay Baruchel, Craig Robinson, and Danny McBride as themselves during an apocalyptic alien invasion. With the actors starring as themselves, the movie is bound to take “meta” and “self-awareness” to a new comedic extreme, and though the alien-invasion plot is reminiscent of box office failure The Watch (which starred Hill along side Ben Stiller and Vince Vaughn), something tells me based off the new red-band trailer that End is going to be much, much funnier:

**(Warning: The following is a red-band trailer and recommended for mature audiences only)

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Why I’m Excited:

1. James Franco’s Cameo-Filled Party – This latest red band trailer starts to give us more of the plot beyond just the alien invasion, particularly the opening setting of an out-of-control party thrown by none other than James Franco. The first trailer had our main comedic ensemble bashing the hell out of Michael Cera, and luckily Cera is actually starring in the film and is just one of many cameos that are bound to be laugh-out-loud funny. From Cera blowing a handful of cocaine into Christopher Mintz-Plasse’s face to his ridiculous death by telephone pole stabbing, Cera is going to be the butt of many jokes and, hilariously, the object of Mindy Kalling’s sexual desires. Kalling’s cameo, which has her raving about how perfect Cera is for sex, should be quite the comedic force as well. Ditto for Kevin Hart, Aziz Ansari, and Rihanna, all of who look to be drunk and out of control at Franco’s wild bash. Rihanna, in particular, looks to have one great moment when she slaps and cusses out a sloppy Cera for slapping her butt. The trailer teases just the perfect amount of cameos and knowing screenwriters Seth Rogen and Evan Goldberg, these few probably won’t be the only faces to turn up in apocalyptic Hollywood.

2. “Hermione [Granger] Just Stole All Of Our Shit”: Of all the celebrities adding to the ridiculous fun of This Is The End, none will probably steal the movie as easy as Emma Watson, who is getting all R-rated filthy as a crazed version of herself who breaks into the guys’ home in order steal water and food for herself. After ending her career-defining role as Hermione Granger, Watson made a brilliant move by disassociating herself from the franchise with her tender, nostalgic work in Perks Of Being A Wallflower, and her R-rated let-loose personality here should do just the same in terms of distancing her from her Granger icon figure. By deciding to join in on such a high spirited R-rated comedy with the biggest names in the genre, Watson isn’t getting some major genre credit but she’s also proving why we love her in the first person: she’s extremely fun and not afraid of letting loose and having a damn good time. I can’t wait to see her in this!

3. Self-Awareness: As previously mentioned, End might be the meta-comedy to end all meta-comedies since every actor is starring as himself/herself, meaning the playing field is wide open for jokes that skewer our most beloved R-rated comedians. The red bend trailer hints at some of what will be some pretty great running gags based off of each actor’s personality, such as Robinson’s softness  (he freaks out over a tiny cut), Rogen’s struggle with weight loss (his insecurity over having man boobs), and the entire crew’s stoner image, as evidenced by the fact that some of their only remaining items are bags of weed, shrooms, Cinnamon Toast Crunch, and a Milky Way. Many of my generation have grown up watching these actors blossom into comedic superstars and we therefore feel like we know them in some sense, which should all work in the film’s favor as the screenplay uses our images of these actors and perverts them for comedic effect.

4. Bloody, Bloody Violence: The only main concern over This Is The End is its alien-invasion central story, a plot that didn’t work too well for The Watch last summer. However, something tells me that Rogen and Goldberg will use the conceit well, and this is most evidenced so far by the use of over-the-top violence for comedic effect. A standout sequence that was used in the last trailer and gets repeated here is one that sees a convenience store clerk getting bloodily smashed by what looks like a giant falling air conditioner unit, much to shrieking horror of Rogen and Baruchel. Moments like these – of instantaneous, bloody grossness – worked extremely well throughout the climax of Pineapple Express, and given that movie starred Rogen, Franco, and McBride (all of whom are central parts of this movie), I’m confident they will utilize violence the same way and make End a funny bloody good time.

Are you guys as excited for this R-rated comedy as we are?

This Is The End hits theaters June 15, 2015

Article by Zack Sharf

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